Monday 20 September 2010

Music Video Treatment

Our group consisting of Andrew Tinley, Sophie Neil, Thomas Adcock and Josh Curran chose the track, “Not Made for This” by Anna Neale.

We chose this track due to its familiar pop structure and rock influence. We also appreciated the emotional context and relatable narrative of a typical troubled teenage girl, within a relationship. We opted for a pop themed song because of their accessibility, creating a style that can be easily translated in to a music video. We chose a female artist as within the pop genre females are more prominent and are what an audience expect from a pop song and its associated music video.

We intend our main narrative to be a teenage girl, Anna- played by Sophie Neil, who is unhappy with her relationship because her boyfriend treats her badly. As with many existing female pop videos she will feature in different outfits and situations, in our music video this will show the character to have two distinct personalities, one that is the ordinary girl who is upset and scared to act against her boyfriend and the other who is a confident alter ego who is released by her anger to solve her problems and exact revenge. We will portray this with an array of different scenes. Among others these will include:

• Establishing shot to show the conflict between Anna and her boyfriend.
• Close ups of Anna looking scared and upset
• Anna moulding a mannequin to show how she wishes she could shape the perfect boyfriend. (this shot would also establish a dark theme)
• Anna destroying her room with references to her boyfriend.
• Split screen- with both versions of Anna on either side mirroring each other but in their own distinct styles
• A bird’s eye view of Anna lying partly on a mannequin moving into different positions whilst singing.
• Split screen- one side with Anna being hit/ shouted at by her boyfriend and the other where Anna hits/ shouts at her boyfriend.
• A blank room where lyrics from the song are written on the walls.

These will be exhibited in a non-linear order in short parts to create an authentic music video style in which the shots are kept short and have quick transitions between them.

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