Risk Assessment

The group carried out a risk assessment identifying any dangers, risks or complications that we could face during production of our music video

Getting Injured By Moving Car:
We will ensure that precautions are put in to place for road safety during footage around roads and we will never film actors crossing busy roads. When filming the walking and running down a road sequence we will ensure to choose a quiet backstreet with few cars. We also have the members of the group not filming to be on traffic watch, if there is a car approaching they will shout to the actor and cameraman 'Car!' and they will move off the road immediately and wait until it has gone before returning to filming.

Getting Lost:

During filming, we will make sure that all members of the group have phone in their pocket so if they are seperated from the rest of the group and do not no where they are they can eaisly contact the others to find out where they are. However, this will be prevented by filming in groups of three or four at all times, which will limit individual isolation.

Damage to Equipment:
We will make sure, when handling equipment, that we do so gently and slowly, preventing any quick slips, trips or falls with the equipment. We will also share the equipment when walking therefore preventing any one person to carry all of it by themselves, which will hopefully prevent injury or damage to person or equipment.

Strangers/Assault:
We will make sure as a group that we don't annoy or aggravate members of the public during the filming's of our scenes. We will choose fairly isolated areas during the day to avoid this, but if we encounter a person we will take extra safety precautions to avoid awkward questioning or negative vibes.

General Injury:
We will ensure that our locations are near college during, college hours, so if something happened we can quickly return to get help. Also we will always travel in a group of 4, therefore if someone is in trouble, one (or two) member(s) of the group can stay with them whilst the other one or two can run off for help.

Illness:
If a member of a group falls ill time needs to be used efficiently to remain on schedule. If its more than 2 hours we need to find replacement or a definite reschedule date will be set and be met without exception.

Prop Smashing Sequence:
We are planning to include a short scene where the girl/ singer will trash a few purposefully placed props to show her frustration and anger at being trapped in an unhappy relationship. We will have to make sure that no one is damaged during the filming of the sequence by pushing the props away from ourselves so when anything breaks it will be well away. We also need to film it in one take as we will not be able to film it again.

Camera Issues:
In AS Media whilst filming for the opening sequence of our Thriller we had some camera issues. First of all on our first shoot production was hindered and delayed by the camera being in night mode and us not knowing what was wrong until we realised. We also filmed certain sections in a non-widescreen format and had to film the sequences again and we feel the original shots were superior. Therefore we will learn from our mistakes and hopefully be more efficient this time round.

Props

*UPDATE* The Props in red are now not being used in the video (15/10/10)

We plan to use the following props within our music video:

• Mannequin - This prop will be used in several sequences- firstly in one of the opening shots where Sophie who will play the singer of the song will lay partly over the mannequin whilst singing into the camera. Another sequence will be where Sophie will move parts of the mannequin and us dressed in black suits in a choreographed routine linking to the fact she wnats to shape her boyfriend. A mannequin will suit the theme and genre of the song and will look particularly good with a black and white colour scheme.

• Microphone - to have the Sophie sing into to create a performance apsect to the video.
  

• Guitar/Instruments - We may use certain instruments to film a sequence where Sophie is singing with her band behind her, this is common in rock videos and seeing as this is a pop/ rock song it will suit the lyrics and song well. Again it adds a performance element to the song, this is also a common convention of a music video, there are narrative sections combined with sections where the artist is seen singing. We also may use a guitar and film a shot where it looks like it has been smashed however this may prove difficult.


• Motorbike - May be needed if we decide to film a particular scene which involves Sophie getting onto a motorbike, singing and striking poses to link with her alter ego's touch and rock theme.


• Helmet/Leathers - to include with the motorbike sequence for verisimilitude and enhance the tough/ rock theme.
• Glasses/Bottles - to be used for smashing.
• Photo Album- For her to flick through of her memories of her boyfriend- links to narrative
• Other- certain shots will be filmed in a house for the 'normal' version of the singer, so we may place other undecided props in the scene to create realism and add to the mise-en scene.

Costumes

Costumes are an important aspect in female music videos as they create various different styles and images for the artist to portray themselves in. They are also used to create different characters, personalities and they further seperate the different scenarios and locations from each other enabling each to have a distinct visual design. They can also be used for voyeurism. In our music video are use of costumes will link to all of these purposes.

Normal/ Innocent Side Costume

This costume consists of a white vest top with a flower like pattern and light blue jeans. She will wear her hair down, wear little make up to be bearfooted in this sequences. We have chosen this costume as it visually creates a normal, casual and believable look. In addition the white top, barefeet and little makeup symbolise her innocent, naive and vulnerable character at the start of the video who the audience will emphasise with. This will contrast with the rest of the video as she becomes stronger and more confidient.

Corset Costume

This costume consists of black tank top with a red corset over the top with black leggings and heels. This brillantly creates a tough and sexy image that deliberately contrasts with the white top and jeans costume to show the change in personality of the girl in the video. Who becomes stronger and more confident to break out of the constraints of boyfriend and shelterd life in general. The costume also creates voyeurism, incorporating an aspect that female artists often achieve in actual videos.

Long, Black Prom Dress
This costume consists of a black dress with a cream coloured bow at the chest. We chose this costume as it is a more sophisticated and formal look that adds another image alongside the vulnerable and confident/ sexy styles and defines a seperate section in the video that creates mystery and the girls thought process.

Locations

*UPDATE* Some pictures added after filming to illustrate location

Suffolk Lodge- Outside Entrance and Garden The lyrics of the song explain how a girl is unhappy with her relationship, to give her an emotional depth the audience could relate to we have decided to portray her to have an innocent, naive and vulnerable side but grow stronger and more confident throughout the video. We chose this location as it large old fashioned house with a lovely garden as this symbolises a sheltered girl with a luxurious lifestyle, protective parents and links to the lyrics 'Money is power and I have everything' in the song. Therefore she would not have experience in being unhappy and dealing with a troubled relationship as she has always been protected. In addition the plants and greenery of the garden make for some lovely visual shots that enhance the appearance and professional look for our video.

Suffolk Lodge- Bedroom, Bench and Gateway We have chosen to film inside a bedroom as it further gives an insight into the girl's life and will enhance the depth and realism of the character. In addition it will allow the audience to see inside the girl's bedroom and deepen her initial vulnerability as she stays safe in the confines of her bedroom without being independent and venturing out into the dangerous world. Singing on her bed is also a symbol of intimacy and where someone feels safe. In addition it is a domestic item that everyone can relate to and reinforces how the girl is normal. We chose the bench for the same reason- it is in the middle of her lavish green garden and reinforces her naivety and protection from the real world. It also creates an emotional setting as the girl sits singing about her unhappiness. We will film in the gateway to the back garden as it is made of a wooden fence that almost looks like a cage, this will symbolise how she is trapped in a relationship and sheltered life and wants to break out

Streets around Suffolk Lodge We plan to film in a cold, wet and dirty looking street because it a big is contrast to the large house with the beautiful garden and symbolises the transition of the girl from vulnerable to a stronger, 'rockier' side and allows her to go on a journey literally and symbolically throughout the music video. We will film these scenes near Louise's house- the location for our other shots because she informed us that the streets near her were quiet with few cars or people to interrupt us in the afternoon time that we intended to film. It also means the locations are near to one another. We plan to film on crossroad because it means we can film shots from different angles meaning a different side of the street was behind Sophie in each shot, creating the effect that she was walking to different locations without us actually having to (this will save a lot of time and avoid struggling to find multiple suitable locations). It will be a safe place to film as it is a crossroad on a back street/ housing area rather than a main road which would be dangerous. We will also film shots of Sophie singing against a wall as it is a easy shot to pull off but looks effective and suits the image of pop/rock song and the girl's stronger attitude through the urban and grimy look.

Drama Room We chose this location because of the room's blank black walls and stage light which will be used to create various lighting effects. In addition it supplies a studio like setting to film in as only the floor and walls are needed, with no surroundings in the mise-en-scene that could distract from the artist and mannequin. It also creates a dark, atmospheric and mysterious setting which with an unknown feeling and black colour will contrast with the other locations in the video which are recognisable and relatable areas that have lots of colour. These shots will be separate from the main narrative of the girl's journey between personalities and will offer a separate section of narrative in which the girl sings to a mannequin and moulds and moves him.

Actors

We decided as a group that Sophie Neil a member within our group would play the popstar/ artist in our music video of Anna Neale's "Not Made For This". Sophie has taken AS Drama and Theatre Studies, and is continuing to do so this academic year. She was cast as the female lead "Scaramouche", in "George Spencer's" version of the west end musical "We Will Rock You", where she had to sing some of Queen's most memorable hits with a live band. In our video we are aiming for the females alter ego to be quite dark and rock influenced (which will represent her aggressive, angry and frustrated side). Due to Sophie's experience in drama she will definitely be able to pull this role off confidently. In addition her singing experience, will hopefully the editing will look a lot more realistic. We have decided that Sophie is going to sing the song in our filming sessions, then we mute her voice on the real thing, to avoid out of time/ sync miming issues. In the narrative, Sophie would also have to play an innocent, naive, vulnerable character, which we are all confident she could pull of due to her experience throughout GCSE Drama (in which she achieved grade A). The rest of the group will play other small roles within the music video as we also have experience from taking GCSE and A level Drama and keeping it in the group means we know exactly what we want and do not have to worry about someone else being 'wooden' when performing. I will play the artist's boyfriend who she has trouble with (I am Sophie's boyfriend in reality and so can bring some realism and chemistry for the role) and the others (Andrew and Josh) and myself may play roles of mannequin's in black bodys suits for a particular sequence in the video which links to the idea of the singer wanting to have or create/ shape a better boyfriend.

Storyboard

Music Video Treatment

Our group consisting of Andrew Tinley, Sophie Neil, Thomas Adcock and Josh Curran chose the track, “Not Made for This” by Anna Neale.

We chose this track due to its familiar pop structure and rock influence. We also appreciated the emotional context and relatable narrative of a typical troubled teenage girl, within a relationship. We opted for a pop themed song because of their accessibility, creating a style that can be easily translated in to a music video. We chose a female artist as within the pop genre females are more prominent and are what an audience expect from a pop song and its associated music video.

We intend our main narrative to be a teenage girl, Anna- played by Sophie Neil, who is unhappy with her relationship because her boyfriend treats her badly. As with many existing female pop videos she will feature in different outfits and situations, in our music video this will show the character to have two distinct personalities, one that is the ordinary girl who is upset and scared to act against her boyfriend and the other who is a confident alter ego who is released by her anger to solve her problems and exact revenge. We will portray this with an array of different scenes. Among others these will include:

• Establishing shot to show the conflict between Anna and her boyfriend.
• Close ups of Anna looking scared and upset
• Anna moulding a mannequin to show how she wishes she could shape the perfect boyfriend. (this shot would also establish a dark theme)
• Anna destroying her room with references to her boyfriend.
• Split screen- with both versions of Anna on either side mirroring each other but in their own distinct styles
• A bird’s eye view of Anna lying partly on a mannequin moving into different positions whilst singing.
• Split screen- one side with Anna being hit/ shouted at by her boyfriend and the other where Anna hits/ shouts at her boyfriend.
• A blank room where lyrics from the song are written on the walls.

These will be exhibited in a non-linear order in short parts to create an authentic music video style in which the shots are kept short and have quick transitions between them.

Planning Sessions

For several lessons we continued to plan for our music video project, and analysed various messages and morals which the lyrics could portray. We worked together as a group around a table to discuss narrative and performance ideas as well as camera angles and shot type ideas. We made three mind maps- First Ideas, Narrative and Camera Shot Ideas, all of which are displayed throughout this post. As the group discussed our ideas Andrew wrote down everything that was mentioned, no matter how achievable so that later on in the process we can narrow down certain ideas. It also allows us to incorporate everyone’s ideas, ensuring equal input from each member in the team.

Initial Ideas

After we had chosen our track, we had an initial brainstorm of ideas in a form of a mind map which were our first thoughts on the track as a group. We discussed the themes, our own individual ideas and our interpretations of the plot. To start with we came up with certain themes like isolation, anger, trapped, vulnerability, secrecy and mystery. We then had plot ideas such as a broken relationship, fear/phobia of love, mental abuse and mistreatment. With the lyrics ‘Not Made’ and ‘Not Designed’ in my head I mentioned using a mannequin as symbol for her boyfriend or the model boyfriend that the artist sings to, wants and imagines- hoping for the perfect boyfriend and model relationship. The word model links to the fact that that is what a mannequin is. Shots could include her laying next to it singing to it. The group thought this was a great idea however Sophie, who we will be playing the artist will have to overcome her fear of mannequins to do this section. Furthermore, we discussed using the drama room for the mannequin shots- this will give a darker more mysterious setting and feel to the video which links well to the rock genre aspects of the song. (Click on the mind maps below to bring up a larger, clear version)

Narrative and Shot Ideas

We then worked on ideas for the narrative and plot of the video because we thought as a group that it was vital for music videos to flow and contain a visual story throughout, not only to give it a structure but to also to engage the audience and make them interested in what the character is singing about. This is where we all liked the idea of including pre-song material- something we found from our research that is used in many videos before the music starts to establish the story and create a cinematic feel. We thought that we could display the location of where the girl lives to create a sense of depth and believability around her for the audience and then show her arguing with her boyfriend to establish the narrative of the song. With close ups of items that have been messed up in the room during the argument before the boyfriend leaves and the song starts.

We then developed the mannequin idea discussed previously, involving the character wanting to design her perfect boyfriend, because there were faults with her current one. Therefore in addition to the mannequin shots we intend to include a section set in an empty shop with her singing around the clothes and mannequins and acting amongst them. We acknowledged that this would require detailed and specific planning and organisation to try and contact a shop to see if they were willing to open their shop for an hour after closing hours for our use. We then discussed having a section in the song where she picks up clothes tags, which would have negative traits of her boyfriend on as she picks them up, these could include coward, bastard, violent. We thought this would link well to the idea we had in our first planning session about her designing her own boyfriend, linking to the words ‘made’ and ‘designed’ from the song.

When further developing the mannequin ideas, we came up with including the other members of our group, who could have black whole body suits on, pretending to be mannequins and choreograph a routine where the singer moves between us, pushing parts of our body around to the music as if she were designing our posture and shape. This again links to the line ‘I’m not designed for this’ and would portray how the girl wants to design her own life. This idea comes from wanting to include a choreographed routine to enhance the performance aspect that is typical in female artist videos and to make our video different and more ambitious to what others have done before.

We also had the idea of the singer/ character in the video having two different sides to her like a split personality. One side would be innocent, naive, vulnerable and upset about her boyfriend (which would hopefully gain sympathy from audience) and the other side would be confident, sexy, angry, violent and destructive due to her experience with her boyfriend. This idea links to the different sections within the song- the verses are much slower and emotional that fit the innocent side whereas the chorus is much faster and aggressive and so suits the sexy, confident and aggressive side. Moreover, this would show different layers to the character and hopefully make the video more interesting. This idea would help us mimic the style of female artist videos who have various images and wear different costumes throughout the video.

We then discussed wanting to incorporate something being broken or smashed in this video to show her frustration and link to the more rocky sound and upbeat tone as the story reaches a climax at the end of the song and video. However we all understood that this would be a difficult effect to film and then edit a lot to enhance it. It could also be quite dangerous however we will make sure to act sensibly and professionally if we do decide to use this idea. We also discussed the idea of including mirror shots in our music video because it is an interesting angle and it will portray the singer’s normality . We could also show her split personality as we can edit the shots so she looks at herself in the mirror seeing her normal side and then she changes to her other whilst still looking in the mirror.

Camera Shot/Angle/ Movement Ideas

The group decided from the start that we wanted to ensure that our video really does look and feel like an authentic and realistic music video. The way to do this is to make sure during filming we film each sequence from a range of different shot types and angles so in editing we can keep cutting between them to avoid long takes. Therefore with fast cutting between multiple angles the style of a music video will effectively be created (Pete Fraser). From watching previous year's work this had been where people had gone wrong- too many of them had long shots because they did not have enough angles to cut between, this made their work seem more like a short film with music or a trailer. We also decided that Sophie would actually sing while filming so when it comes to putting the track over her, it will actually look like she is singing rather than bad miming.

• We had the idea of a zoom/ establishing shot to begin the music video, to reflect the audience starting to look into the character's life and getting closer to her. I suggested filming outside looking onto a window in which the girl and boy are argueing inside to further create this feeling.
• We had ideas about putting Sophie as the singer in front of the green screen and filming her singing the whoe song. Then in editing we can create a grey/white background for these singing shots with microphone and microphone stand (that creates another convention of a music video in which the artist actually performs the song), and select sections which we feel singing is crucial. This also gives us a back up if one of our other scenes or narrative ideas fails, therefore we can fill the time with the singing sections.
• We also discussed ways of using the screen more creatively, by having paint, blood or ink dripping behind her in certain parts of the song as she gets more aggressive"or angry within the song. Obviously this would be difficult to achieve however at this atage we are just getting down all the ideas we can and perhaps can adapt or simplify some of the more ambitious ideas at a later stage.
• We also had a very optimistic idea of having fire behind her while she is singing towards the end of the song. That is if we could edit it well enough for it to look realistic, appearing to be engulfing her. This would represent her frustration and anger towards her boyfriend/partner or issue she has to deal with.

Research on Anna Neale

'Hailing from Woking in Surrey comes a sensual, playful and feisty singer songwriter, Anna Neale. After touring as a member of the Dublin soul band The Commitments Anna's move to become a performer in her own right has seen her take her career to a new level. So far Anna has performed her unique acoustic rock (or 'sex folk' as dubbed by the National Canadian Press!) with gutsy vocals around the world, attracting the attention of an increasing number of fans with her live, TV and radio appearances. 'Winner of 2009's Guildford Brit Award for Best Female Solo Artist, this year has seen Anna complete her new album 'Touch' with producer Jez Larder (One Eskimo, Amy MacDonald) and headline at the world renowned Canadian Music Week festival (CMW) in Toronto'.

'In 2008 Anna reached the finals of the London Metro's 'On-line, On-tour' competition', and the finals of MTV's 2008 'Get Seen, Get Heard' competition. Her interview and song (filmed live at 'Bed' in her home town) 'Soul Momma' received regular play on various MTV channels across the UK over the spring and summer. To finish the year, Anna performed as part of O2 Undiscovered before the Elton John concert at the O2 Arena'.
'Anna's past credits include playing at the sell out BPI showcase as part of Canada's NXNE festival in 2006, where she was the highest rated solo artist. Part of her Canadian tour saw her writing and recording with Justin Gray (Joss Stone, Emma Bunton) and John Wozniak (Marcy Playground)'.

'As well as showcasing at Manchester's renowned 'In The City' music conference and performing regularly at the Edinburgh Fringe Festival, Anna has performed as part of SXSW in Austin, Texas, and at the NEMO Music Festival in Boston USA in 2005. Anna's Boston appearances resulted in her track 'All For Nothing' topping the NEMO Starbucks download charts across the whole of New England. Her new album 'Touch' is was released in February 2010 in conjunction with independent label 'Somebody's Music'.

Comments about Anna Neale

“At certain points Neale looked like what Christina Aguilera would look like if she could write songs and play the guitar.” Chart Attack, Canada

“A sassy songstress with a shrewd observational eye which she uses to great effect in her melodic tales of life and love.” Linda Serck, BBC Berkshire

“Unlike the typical fare of thin, airy-voiced female folksters, Neale surprises by breaking away from the pack with a gutsy vocal style that's both sensual and soulful.” Metro, Toronto, CA

Chosen Track and Lyrics

'Not Made For This' by Anna Neale

Go down, into yourself and find those holes.
Because you, are so perfectly wrong.
Listen to me and I'll tell you what you want.
Get your life sorted out, go get a proper job.
Here goes another night where I sit and hold on tight.
Listening to my half circle preach.
Can never get it right, they stay or leave in fright.
Maybe I'm just not made for this.

‘Cause I'm not designed for this,
No I wasn't made for this.
No I'm not designed FOR THIS!
For being so twisted, yeah.

Look at me, and see what you can achieve.
Don't, doubt your insecurities.
Money is power, and I have everything.
But I think you forgot the meaning of happy.

I need a break from this, cause I just can't process it.
It wasn't like this at the start.
Can never get it right, they think I’m dull or bright.
Maybe I'm just not made for this.

‘Cause I'm not designed for this,
No I wasn't made for this.
No I’m not designed FOR THIS!
For being so, for being so, twisted!

Instrumental

No I'm not, cause I'm not, no I'm not made for this.
No I'm not, cause I'm not, no I'm not...

I'm not designed for this,
No I wasn’t made for this.
I’m not designed FOR THIS!
For being so twisted.

No I’m not designed for this,
No I wasn’t made for this.
I’m not designed FOR THIS!
For being so twisted.

No I’m not designed FOR THIS!
I wasn’t made for THI- EHHHHHHHHH-IS!

Selecting the Track

The group set out with the intention for making a music video to a pop/ rock song or a dance song. We wanted to use a pop song because we all personally like the genre and enjoy the catchy lyrics and rhythm and believe mainstream appeal is helpful when creating a music video. We may use a dance song because it would allow us to include a dance sequence or some choreography in the video using our drama and musical experience; this would be something different to what any of the previous year’s work had done- who often opted for slower more gothic/emo styles of music. Therefore a dance song with a choreographed routine (like in Katy Perry’s ‘California Girls’ or Lady GaGa’s ‘Alejandro’) would be ambitious and set ourselves apart from other groups.

To find a suitable song for the project and one that we all personally liked we searched various unsigned artists websites. This would ensure the songs we were looking at and would possibly choose were obtainable/ and achievable to use because they would not have as strict copyright restrictions on them. Therefore we could e-mail the artist and any representing agent/ company, detailing our intentions and asking for permission to use the song and we would have much more of a chance because they are not famous and are not signed. The site we used to search for songs was http://www.totallyunsigned.co.uk/ as this was the best designed and easier to search for specific genres. We searched for a dance songs but found a lot of them had very little lyrics and none of us liked the songs we were hearing as they had no connection or catch that hooked us. Therefore with the dance song idea only being a possibility we decided we would definitely use a pop song, and browsed the pop genre page for suitable tracks. We searched the first few pages and played the 30 second track previews, some songs we agreed as a group straight away that they weren't suitable and as a track wasn't catchy, memorable and instantly likable. We came across an artist called Stacy B, however her music sounded very edited and artificial and we did not like this sound nor did we think we could create a video suitable to that style of music. We narrowed down our search to five songs that we liked, then listened to each of the songs again with a critical mind and started to eliminate some songs from the list when we did not like certain aspects of them. Some members of the group liked some songs where others did not so as a team we had to negotiate and compromise, discussing whether we could create good ideas for the song from the lyrics. In the end we all agreed upon a song that we all liked, one that stood out as catchy with a good story (elements that the group decided were important). The song we have chosen is ‘Not Made for This’ by Anna Neale.

Reasons for Selecting 'Not Made for This'

The group chose this song because upon hearing it the lyrics and music were instantly catchy and hooked us- wanting to hear more, and in our eyes this is what makes a good pop song. We wanted a pop song because we believe when people think of music videos they think of the big, extravagant music videos that accompany pop songs. Pop songs also translate well visually into a video because of the relatable narratives often portrayed in them. We liked how the song has a variety of sections with each having a different pace, rythem and tempo- this will help with creating our ideas because we can have a different location and scenario for each of these sections which we can then start to mix together towards the end of the video. Another important reason for choosing this track is its relatable and marketable narrative- about a girl who is unhappy with her relationship- this is a typical story that is common in music videos and so can be aimed towards a female teenage audience. However with the music being a hybrid between pop and rock it and being sung by a female we can target a teenage male demographic using voyeurism within our video (this is another reason for choosing a female song). In addition the song tells a clear story throughout that we can literally display in the video but we also want to experiment with symbolism and other ideas that draw from the themes and messages within the song.

Finding the Lyrics
Unfortunately, this song wasn't recognised as a well known track on http://www.lyrics.com/ or http://www.google.co.uk/ therefore we had to listen to the song several times. We worked together as a team to scribe these lyrics as fast as we could- Myself, Sophie and Josh listened carefully to the lyrics and then told Andrew what they were who wrote them on a document on Microsoft Word. This was a frustrating task and very time consuming, however it was essential that we had the lyrics, not only for Sophie so she can sing/mime this song correctly but also so we can get a specfic idea about what the song is about so we can create and develop the ideas for our music video. After all, lyrics are a huge part of a song and determine what the song is about, therefore our filming, mise en scene, camera angles and ideas have to be appropriate to what the artist is singing.

Questionnaire

When carrying out our questionnaire we tried to ask a variety of different aged people to ensure a range of opinions from variouus ages to get an accurate representation and a fair test. From these results it is clear to see that that most music videos are mostly enjoyed by a younger audience, particularly the fifteen to seventeen age range and eighteen to twenty. Therefore we ill aim to create a music video that can appeal to this age range. We can do this by choosing a song with topics related to a teenage audience such as relationships, parties and having fun and by using a variety of locations and costumes to make the video visually appealing and a range of camera angles to sustain their interest.
This result shows that the enjoyment of music videos is gender neutral, therefore we will aim to create a music video that both genders can enjoy. We can do this by using voyeurism to attract men, who often seek pleasure from viewing women in as sexual objects and a song that uses a relatable female topic such as distress with a boyfriend.

These results show that pop music is the favourite genre of music. This will be because it is seen as music that is mainstream and is designed to be catchy, easily understandable and relatable. The group already intended to use a pop song, but these