Costumes

Costumes are an important aspect in female music videos as they create various different styles and images for the artist to portray themselves in. They are also used to create different characters, personalities and they further seperate the different scenarios and locations from each other enabling each to have a distinct visual design. They can also be used for voyeurism. In our music video are use of costumes will link to all of these purposes.

Normal/ Innocent Side Costume

This costume consists of a white vest top with a flower like pattern and light blue jeans. She will wear her hair down, wear little make up to be bearfooted in this sequences. We have chosen this costume as it visually creates a normal, casual and believable look. In addition the white top, barefeet and little makeup symbolise her innocent, naive and vulnerable character at the start of the video who the audience will emphasise with. This will contrast with the rest of the video as she becomes stronger and more confidient.

Corset Costume

This costume consists of black tank top with a red corset over the top with black leggings and heels. This brillantly creates a tough and sexy image that deliberately contrasts with the white top and jeans costume to show the change in personality of the girl in the video. Who becomes stronger and more confident to break out of the constraints of boyfriend and shelterd life in general. The costume also creates voyeurism, incorporating an aspect that female artists often achieve in actual videos.

Long, Black Prom Dress
This costume consists of a black dress with a cream coloured bow at the chest. We chose this costume as it is a more sophisticated and formal look that adds another image alongside the vulnerable and confident/ sexy styles and defines a seperate section in the video that creates mystery and the girls thought process.